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Three weeks to Sacramento

The 2025 Annual Conference is three weeks out. Here's what still needs a decision from you, and what the Sacramento schedule actually looks like.

We're three weeks from the ICF Annual Conference in Sacramento, which means this is roughly the point where "I'll figure out travel later" stops being a viable plan. If you registered back when it opened in May, this is your reminder to lock hotel and flights this week — Sacramento in mid-July runs warm and the conference-rate room block doesn't hold forever. If you haven't registered yet, there's still time, but the deadline for the discounted rate is closer than it feels.

For members who've been on the fence, here's the shape of the week: two full days of sessions built around this year's theme of margin and resilience for smaller operations, a full slate of workshops, and the competition judging that closes out the event. It's a heavier program than a typical regional workshop, and it's meant to be — this is the one week a year when the Standards, Food Safety, Education, and Awards & Competition Committees all have members in the same room at the same time.

The competition side, for entrants

If you're entering this year, cheese needs to arrive and be checked in before judging begins — check your entry confirmation for the exact cutoff, since categories have staggered receiving windows this year to spread out the cold-chain logistics. Judging itself runs across two days, split by category, with accredited judges rotating through panels rather than sitting on one category start to finish. That rotation is deliberate: it's meant to catch the kind of category-blindness that sets in when the same three people taste forty washed-rinds in a row.

If you're judging rather than entering, make sure your judge accreditation is current before you travel — it lapses on a two-year cycle and lapses quietly, which is exactly the certification topic we're covering later this week. Worth checking now rather than at check-in. Judges work in pairs this year, one scoring technical soundness and one scoring the more subjective qualities of a wedge, and both scores get averaged rather than either one standing alone — a structure members on the Awards & Competition Committee tell us produces steadier results than a single judge working through a category solo.

What to actually pack

Beyond the obvious — comfortable shoes, a jacket for rooms that run cold regardless of how hot it is outside — bring your questions for the people you don't normally get to ask. The hallway conversation between sessions is where a lot of members say they get their most useful year-over-year comparisons: what a comparable creamery two states over is doing about feed costs, how someone else's cave held up through last winter's energy prices, whether anyone's actually gotten a straight answer out of their processor about the new pricing formula. Conference sessions get recorded; those conversations don't.

Registration stays open through the week before the event, but plan on the discounted room rate closing sooner. If Sacramento doesn't work for your schedule this year, the recorded sessions go up in the member portal a few weeks after, though we'd still rather see you there.

A few members have asked whether the conference is worth the trip in a year when travel budgets are tight everywhere. We don't have a universal answer — a solo maker running a two-person operation has a different calculus than a distributor sending three staff — but the sessions built around margin and resilience this year were shaped directly by what smaller operations told the Events Committee they needed most. If cost is the barrier, reach out to the Events Committee directly before you rule the trip out; they've fielded enough of these questions this year to have real answers, not just a form letter back.


The International Cheese Federation (ICF) and More Cheese are entirely fictional. This post is demonstration content created for MemberJunction. All people, organizations, events, courses, certifications, figures, and quotations in it are invented, and nothing here represents a real association, a real business, a real person, or real professional advice.

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