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Member spotlight: the cave she restocks in January

A farmstead head cheesemaker in the upper Midwest walks us through the week her cave goes from holiday-emptied to full again, and why January's makes matter more than December's sales.

Every cave has a quiet week, and for a lot of farmstead members, that week is right now. The holiday gift boxes are gone, the counter orders have thinned out, and the shelves that were packed tight through December are suddenly half-empty. We asked a head cheesemaker at a small farmstead creamery in the upper Midwest what she does with that quiet, and it turns out the answer is: not rest.

"December sells what November made," she told us. "January makes what June sells. If I spend this week feeling relieved the rush is over instead of getting wheels on the shelf, I've already lost a chunk of my summer inventory." Her cave runs a six-to-nine-month rotation depending on style, which means the washed rinds she starts this month are the ones that'll be ready for farmers' market season, and the alpine-style wheels she starts now won't see daylight until well into next winter.

Reading the year before the year tells you anything

Weekly federal dairy market reports are already circulating with early-year milk movement and pricing data, and she reads them, but she's candid that they mostly confirm decisions she's already made rather than drive new ones. "By January I already know roughly what my milk's going to cost me for the next few months, because I buy from three producers I trust and none of them are going to blow up my supply overnight. The weekly numbers tell me whether I was right to lock in what I locked in, not whether I should have."

What she watches more closely is her own cave log from the same week a year ago — humidity readings, which batches turned out well, which ones she wishes she'd pulled a week earlier. "The federal reports are useful for arguing with my banker. My own notebook is useful for arguing with myself, which happens more often. If my humidity log says I let a batch sit too long last January, that's a better predictor of this January's mistakes than any market report."

She walks us through the math plainly: nine months from now is early October, which is when her washed rinds hit their peak and her wholesale accounts start asking about holiday orders. If she doesn't start those wheels this week, she's short in October no matter how good her December sales were. "People think of the cave as where the work happens. The vat room is where the calendar actually gets decided. What I make this week is a bet on what the market looks like in the fall, and I have to place that bet with January information."

That's also why she keeps her rotation spread across three or four styles instead of betting everything on one. A washed rind that needs nine months and an alpine-style wheel that needs six give her two different chances to be right about the fall market, rather than one big bet she can't adjust once the vat's full.

The part she wishes newer members knew

Her biggest piece of advice for members just starting a cave of their own: don't let a quiet January feel like permission to slow down. "The wheels you're not making this week are gift boxes you don't have in November. I learned that one the hard way in my second year, and I've never let the cave sit empty in January since."

If you're weighing your own restock plan for the first quarter, the Maturation Planning for Small Rooms course walks through exactly this kind of rotation math, and it's a good one to take before your own cave goes quiet rather than after.


The International Cheese Federation (ICF) and More Cheese are entirely fictional. This post is demonstration content created for MemberJunction. All people, organizations, events, courses, certifications, figures, and quotations in it are invented, and nothing here represents a real association, a real business, a real person, or real professional advice.

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